New flavour marks Ben & Jerry’s support for global petition working towards 100% clean energy by 2050

Ben & Jerry’s is making a serious issue palatable with the launch of a new euphoric ice cream flavour, Save Our Swirled.

The values-led ice cream company is meeting the issue of climate change head-on with a global campaign to mobilise fans around the world to help put pressure on world leaders to take action. Ben & Jerry’s is promoting Avaaz’s worldwide petition, calling for a transition to 100% clean energy, which will be delivered to global leaders at the climate summit in Paris at the end of the year.

And what would a Ben & Jerry’s activism campaign be without a chunky, swirly, euphoric flavour of its own? Save our Swirled is a concoction of raspberry ice cream, with marshmallow and raspberry-blackberry swirls and white and dark chocolatey cone-shaped chunks – the sweeter side of activism!

2015 is a crucial year for climate change; world leaders have set a deadline to finalise an international agreement this December that would require all nations to reduce greenhouse gas emissions in order to keep global warming below 2º Celsius. Ben & Jerry’s has been increasingly vocal on the issue of climate change, as part of its worldwide Save Our Swirled campaign – from leading an ice-cream fuelled protest in London, to creating melting ice sculptures of the UK’s political leaders, the activist company has sought to raise climate change up the agenda! Ben & Jerry’s has also launched its own internal carbon tax to create a lower carbon business model, and the flavour launch comes as the latest component to drive change!

Jostein Solheim, CEO of Ben & Jerry’s said:

“This campaign is as important as any we’ve ever undertaken at Ben & Jerry’s and the time to act is now. We’re beginning to see that we can make an impact. Ben & Jerry’s has committed to dramatically reducing our own carbon footprint in an effort to help keep warming below 2 degrees. With the Paris climate summit approaching at the end of the year, we are asking our fans to join us in calling on leaders around the world to support the transition to 100% clean energy now.”

At scoop shops, events, tours and now scoops, Ben & Jerry’s is encouraging fans to stand up and take action to support the transition to 100% clean energy. Avaaz, an international organization with over 40 million members worldwide and one of the primary organisers of the People’s Climate March, has had more than 2 million signatures on the petition so far, and that’s just the beginning.

Ben Jerry’s co-founder Jerry Greenfield said:

“When you join Avaaz, you become an agent of change. This issue is so important, people need to be willing to get out onto the streets.”

Of course the company knows that taking action is a lot easier to swallow with a scoop of ice cream – that’s why you’ll find a link to Avaaz on every Save Our Swirled tub. Because, “if it’s melted, it’s ruined.” is as true for the world as it is ice cream. For more information about Ben & Jerry’s climate justice campaign, visit www.benjerry.com/climate