Merrell supports Breast Cancer Awareness Month with ‘PINK’ footwear range!

Merrell continues its relationship with leading charity Breakthrough Breast Cancer – encouraging people to get outside and get active.

Outdoor lifestyle brand Merrell has thrown its support behind Breakthrough Breast Cancer for a second year to help drive awareness of the disease and to promote a healthy, active lifestyle amongst women.

Breast cancer affects a staggering 1 in 9 women in the UK however research suggests that a healthy, active lifestyle can help prevent the onset of cancer. An integrated campaign by Merrell will not only help drive awareness of the disease throughout September and Breast Cancer Awareness Month in October, but also help the outdoor lifestyle brand to raise a minimum of £20,000 for the charity through the partnership.

Launching in September, Merrell will leverage its official outdoor partnership with a campaign that will focus on four selected pink-styled footwear from the women’s performance range. 10% of the retail price from all pink-styled products sold in conjunction with the partnership will be donated directly to Breakthrough Breast Cancer.

The full Breakthrough range features Merrell’s unique QForm® comfort midsole which provides stride-sequenced cushioning, specifically for women. The popular Chameleon Arc 2 Rival GTX hiking boot features a waterproof leather upper whilst those looking for more lightweight walking footwear might consider the Siren Vent Mid GTX, which features a breathable mesh upper and boasts a Vibram® sole like the Chameleon.

Multi-sport shoe styles Siren Breeze and the waterproof Siren Sport GTX are the perfect choice for a wide variety of activities, whether it be walking the dog or pounding the local trails. The whole Breakthrough range features unique pink flash colouring and can be purchased from www.merrell.com/uk

Jonathan Pennington, Merrell’s UK Marketing Manager, commented: “Breakthrough Breast Cancer shares Merrell’s belief that an active outdoor lifestyle helps stimulate wellbeing and we are proud to partner with such a worthwhile charity.

“Hopefully through our partnership, the campaign will help not only to provide valuable financial support but perhaps more importantly, encourage more people to get outside and active.”