Lindeman’s and Oxfam Collaborate on a Nationwide Wine and Book Club

The bods at Lindeman’s are pairing your favourite wine not with a suitable dish, but with stimulation for the brain. Together with Oxfam bookshops, they’ve just launched a series of events to promote reading while encouraging charitable ethics. The launch started this May in Oxfam bookshops, Marylebone, and will spread nationwide.These events give people the opportunity to donate their unread books to a good cause, and in turn help those who want to read them.

To gain entrance to an event, just turn up with a bag of said books. Oxfam will then make a donation equal to the value of your books to charity. Every month £1.6m of books are donated to Oxfam’s bookshops. It’s shocking that 70% of books on shelves remain unread (according to a Lindeman’s survey conducted in 2011 by One Poll).  Sarah Marshall, Lindeman’s Brand Business Manager says, “We’re absolutely delighted to be working with Oxfam to support such a great cause and to share the Lindeman’s Wine and Book Club with more people.” From 1^st April to 30^th September 2012, Lindeman’s wines will have an on-pack promotion giving customers the opportunity to win one of 100 Kindles and 2500 Amazon vouchers. Lindeman’s also have an online book club.

To keep abreast of news and forthcoming events see www.wineandbookclub.co.uk  

In the picture is Lindeman’s Bin 65 Chardonnay (12.5% abv). Pale straw in colour with green hues, it’s an aromatic dry wine full of melon and peach flavours. The beauty of this wine is its consistent quality year after year. Lindeman’s are also famous for their Bin 50 Shiraz, a rich red bursting with plum flavours. Both wines are perfect on their own or with food. National stockists: All major supermarkets, independent retailers and online atwww.lindemans.co.uk

Lindeman’s Facts Lindeman’s is one of the oldest and most respected Australian wine brands in the world, and founded by Dr. Henry J Lindeman who had the philosophy of creating wines for everyday enjoyment. These easy drinking wines are pleasant on the palate, and reasonably priced. Lindeman’s was established in 1843 in the Hunter Valley, Australia.

At all times please drink responsibly. See www.drinkaware.co.uk for guidance.

Oxfam facts Oxfam is a global humanitarian, development and campaign organisation that works with others to overcome poverty and suffering. Since its Oxford-based beginnings in 1942 Oxfam now works in 60 countries on projects ranging from emergency water supplies to supporting community health projects. For every £1 donated to its general funds, 83p is spent on emergency development and campaigning work, 10p is spent on governance and 7p invested in the future. Oxfam has approaching 700 shops in the UK selling household goods and new goods sourced in line with Oxfam’s ethical purchasing policy. Oxfam has one million supporters and 22,000 volunteers.

For more details see www.oxfam.org.uk