In England, on average, six per cent of 11-17 year olds use sunbeds

By Editor1SYS | May 6, 2012 5 Comments

‘In England, on average, six per cent of 11-17 year olds use sunbeds’

http://info.cancerresearchuk.org/cancerstats/types/skin/sunbeds/  British Medical Journal 2009

2012 will see international tanning brand Fake Bake joining forces with renowned celebrities such as Peter Andre, Tess Daly, Coleen Rooney and Aldo Zilli to re-launch their renowned charity and education program – ‘Save Your Skin.’ Fake Bake is not solely a tan – it is a brand and a lifestyle and crucially they are exceptionally committed to their charity work and want to use their public position to make a positive difference to people’s lives.

 

This year Fake Bake, the brand famously voted the no.1 self-tanner by the influential ‘New York Times’ will continue to use their status as beauty industry front runner to make a difference and educate the public on the dangers of skin cancer, how to practice safe-tanning and how to look after your precious skin whilst still enjoying the benefits of the sun. A longstanding and house-hold name in the beauty world, Fake Bake has offered tanning alternatives to the sunbed for over a decade. With over thirty products on offer, award-winning Fake Bake constantly strives to develop safe tanning products to meet the requirements of their evermore informed consumers. This includes bringing out a range of teen tan – an affordable, safe and effective alternative tan for teenagers to discourage the use of the thousands of young people still using sunbeds every day.

 

‘I have always loved to tan and have the healthy glow of a tan – it’s brilliant that Fake Bake are committed to using their renowned name in the tanning industry to make a difference and educate the British public on the methods of ‘safe’ tanning – it’s so important to encourage the use of suncream, tan in a bottle and the disuse of sunbeds which are known world-wide to dramatically increase the risk of skin cancer – it’s a fantastic campaign and I’m very proud to support Save Your Skin 2012.’ (Peter Andre: Celebrity Save Your Skin Supporter)

 

The team at Fake Bake and its award winning, pioneering and charitable CEO Sandra McClumpha want to simply reduce the amount of people getting skin cancer in the UK. With the help of charity affiliation, support from medical professionals and celebrity backing, they hope all Brits will know how to ‘Save Their Skin’ in 2012.

 

‘This year’s Save Your Skin campaign is going to be the biggest and best yet and it is a cause extremely close to my heart. Skin cancer is a preventable disease so if we only save one life through the Fake Bake campaign we have done our job.’(Sandra McClumpha: Fake Bake CEO)

 

This year, Fake Bake are again partnering with the skin charity RAFT (Restoration of Appearance and Function Trust) who carry out pioneering research into practical and affordable ways to save and repair skin – including a large research project on identifying how exposure to different parts of sunlight, especially UVA and viable light, are involved in triggering the damage which can lead later to skin cancer.

 

 

Dr Nick Kassouf, RAFT Post-doctoral Research Scientist at RAFT comments:

“Melanoma is the second most common cancer in young adults aged 15-34 and worryingly individuals in this age group may be those who will want to appear more tanned. It has been scientifically proven that sunbeds emit ultraviolet rays and can therefore promote skin cancers such as melanoma. Alternatives to sun bathing with sun protection such as spray tans in a salon can be expensive for young adults, therefore applying fake tans as a cream, represents a safe, affordable method, while still obtaining the tanned appearance that many of this age group desire. RAFT is in support of the Fake Bake Save Your Skin campaign who are highlighting publicly such an important issue.”

 

 

The ‘Save Your Skin’ program focuses on endorsing all safe tanning products – it is also about educating people about the affordable and effective tans out there on the beauty market which give you the same results as sun beds without risking your life. This campaign re-launch in May 2012 which is also Melanoma Month in the UK follows the recent media storm following London Fashion Week’s ban of sunbed tans. It also follows the 2010 Fake Bake campaign which forced the English Government into banning under 18’s using sunbeds – this day celebrated all of the campaign’s achievements as well as highlighting the work that still needs to be done in 2012.

 

Please see www.saveyourskin.co.uk / www.fakebake.co.uk for more information.

 

The Fake Bake Annual ‘Glitz and Glamour’ Save Your Skin Ball 2012 will take place in Glasgow on Friday 18th May 2012.

 

See below for all the celebrity support this campaign has…

 

 

Save Your Skin 2012 Celebrity Support:

 

‘I have always loved to tan and have the healthy glow of a tan – it’s brilliant that Fake Bake are committed to using their renowned name in the tanning industry to make a difference and educate the British public on the methods of ‘safe’ tanning – it’s so important to encourage the use of suncream, tan in a bottle and the disuse of sunbeds which are known world-wide as causes of skin cancer – it’s a fantastic campaign and I’m very proud to support Save Your Skin 2012.’

Peter Andre, Musician and TV Personality

 

‘I cannot emphasize enough how important is for young people to look after their skin at a young age – Fake Bake’s Save Your Skin awareness campaign is great for educating the British public on the dangers of the sun and sunbeds.’

Aldo Zilli, Celebrity Chef

 

‘My views on tanning are simple – fake it, don’t bake it!’

Tess Daly, Television Presenter

 

‘Fake Bake are such a great tanning brand so I’m really happy to support their Save Your Skin Campaign 2012. Sunbeds are incredibly dangerous so tanning out of the bottle is the way forward!’

Gemma Collins, TOWIE Reality TV Star

 

‘As a mother of young children I think it’s so important to educate the young generation on the dangers of the sun – especially the dangers of skin cancer – Fake Bake’s Save Your Skin 2012 Campaign is fantastic at raising awareness of such an important issue – skin cancer is preventable and as a person who has been personally touched by the disease it’s vital to educate the public and encourage safe tanning.’

Nicola Mclean, Model and TV Personality

 

‘I LOVE to tan as an Essex girl but it’s SO important to tan safely – Fake Bake’s Save Your Skin Campaign is brilliant and everyone in this Country should know the dangers of the sun. As a beautician I know how many great fake tans there are on the market so please fake it, don’t bake it in 2012.’

Amy Childs, Television Personality and Beautician

 

‘I absolutely love the Fake Bake range, it goes on so smooth and never streaks. I don’t know why anyone would use the sunbed when you can safely get a tan without any health implications and more importantly, wrinkles. I wouldn’t leave the house without it!’

Elissa Corrigan, Reality TV Star

 

‘Being from Essex I’ve always LOVED to tan as it’s what everyone does here but it’s so important to look after your skin and fake it all the way!!’

Harry Derbidge, Reality TV Star