Iconic Italian brands join forces to create the “Must Have” car for any fashionista!

This summer – forget the IT bag and IT shoe – the must have accessory is the Fiat 500 designed by Gucci!

Combining the long standing fashion house’s unmistakable style with the Fiat‘s form and function produces a car that is not only a strong fashion statement but a smart, racy, nippy wee car for the girl about town.  You can have all the fabulous shoes and bags in the world but no one can see them when you are in a car!  Make this vehicle your statement piece and it won’t matter what you are wearing – people will nod to your fashion credentials.

To celebrate both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, the Fiat 500 has been reimagined as the 500byGucci – available in two eye-catching, glossy pearl glass finishes;

Black – detailing in shiny chrome paired with interiors that contrast sharp black and white and signature Gucci touches inside and out – for a contemporary and racy feel.  Great for the city girl commuting to work.

White – satin chrome detailing and ivory and black interiors – for a softer, sophisticated look as you race about at the weekends popping in on relatives, shopping till you drop and picking up your friends.

Making the Fiat500byGucci only available online increases the exclusive nature of the car – but it’s not only abut retaining a limited customer base – the fully automated on-line sales scheme allows customers to pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home.

“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the online sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”

You will be able to purchase the Fiat 500 by Gucci this summer!  Just in time to show it off at the beach, garden parties or zipping around the city centre.  The only question you have to ask is – Black or White?!

Register to be the first to know when it is available to buy atwww.fiat.co.uk/500bygucci