Get your porridge ready on the go – you won’t believe this new tech!

ROWSE HONEY UNVEILS THE GOBREK – AN INNOVATIVE ON-THE-GO HONEY AND PORRIDGE MAKER FOR BUSY LIFESTYLES

·         Over half of Brits choose to skip breakfast due to time pressures

·         45% claim that breakfast is the most rushed and stressful meal

·         Millennials are a generation of ‘breakfast skippers’ – missing breakfast as often as three times a week

Research* out today reveals that 57% of Brits now miss breakfast up to six times a week due to lack of time, but this could soon become a thing of the past if a trial of a ground breaking new portable breakfast device proves successful.

Designed in response to the research, experts at Rowse Honey are set to revolutionise the Great British breakfast with the GoBrek, a mobile honey and porridge maker which can be controlled via a smartphone app.

In a world first, GoBrek combines a variety of innovative technologies and is operated by simply filling an integrated cooking chamber with raw ingredients of oats and milk. With a USB power supply for charging and an integrated bowl and spoon, the GoBrek fits neatly into a handbag or small rucksack, and cooks the user’s honey and porridge on the go. What’s more, GoBrek syncs with your smartphone GPS so that breakfast is perfectly timed and ready to eat when you land at your morning destination.

Featuring six removable topping dispensers, users can pour different types of honey such as Acacia, Greek and Orange Blossom, into the GoBrek before they leave the house and then choose the variety they would like just before they tuck into their bowl of porridge. For those who like to be surprised, there’s also an integrated ‘I’m Feeling Lucky’ function whereby the gadget will randomly select a topping to enjoy.

Catherine Allen, Rowse Honey Senior Brand Manager, comments: “As we Brits become increasingly time poor, we are becoming more reliant on technology for everyday tasks than ever before. This is why here at Rowse Honey, we have created a concept that will offer busy commuters a solution to the need for more time to enjoy a nutritious breakfast.

“The GoBrek is an intelligent and ground-breaking device that cleverly distributes even heat, creating a delicious bowl of honey and porridge, no matter where you are.”